Wednesday, August 31, 2011

Info on a Beautiful Home in Frankford for Sale!

Frankford Mural Arts Project Community Meetings!

NYTimes on the State of Entrepreneurship in these Economic Times

http://www.nytimes.com/2011/08/14/fashion/maybe-its-time-for-plan-c.html?_r=2

Maybe It’s Time for Plan C
RONA ECONOMOU was a lawyer at a large Manhattan law firm, making a comfortable salary and enjoying nights on the town when she was laid off in 2009, another victim of the recession. At first, she cried. “Then it hit me,” said Ms. Economou, now 33. “This is my one chance” to pursue a dream.

Six months later, feeling hopeful, she opened Boubouki, a tiny Greek food stall at the Essex Street Market on the Lower East Side, where she bakes spinach pies and baklava every morning. This was supposed to be her Plan B: her chance to indulge a passion, lead a healthier life and downshift professionally — at least by a gear. Instead, Ms. Economou finds herself in overdrive.

Six days a week, she wakes up at 5:30 a.m. (“before most lawyers”) to start baking. Instead of pushing paper, she hoists 20-pound bags of flour, gets burned and occasionally slices open a finger. On Mondays, when the shop is closed, she does bookkeeping and other administrative tasks.

So much for a healthier life. “The second I feel a cold coming on, I’m taking Cold-Eeze, eating raw garlic,” she said. “I can’t afford to shut the shop down.”

Plan B, it turns out, is a lot harder than it seems. But that hasn’t stopped cubicle captives from fantasizing. In recent years, a wave of white-collar professionals has seized on a moribund job market, a swelling enthusiasm for all things artisanal and the growing sense that work should have meaning to cut ties with the corporate grind and chase second careers as chocolatiers, bed-and-breakfast proprietors and organic farmers.

Indeed, since the dawn of the Great Recession, more Americans have started businesses (565,000 of them a month in 2010) than at any period in the last decade and a half, according to the Kauffman Foundation, which tracks statistics on entrepreneurship in the United States.

The lures are obvious: freedom, fulfillment. The highs can be high. But career switchers have found that going solo comes with its own pitfalls: a steep learning curve, no security, physical exhaustion and emotional meltdowns. The dream job is a “job” as much as it is a “dream.”

“The decision to become an entrepreneur should not be made lightly,” said Paul Bernard, an executive coach in New York who has advised professionals on starting small businesses. The press, he said, has made heroes out of former investment bankers and lawyers who transformed themselves into successful dog-jewelry designers and cupcake kings. “But the reality is that, even during boom times, most new businesses fail.”

Many are surprised to find the hours and work grueling.

That was a rude awakening for Mary Lee Herrington, a 32-year-old St. Louis native who worked at a white-shoe law firm in London. Two years ago she ditched her job as a fourth-year associate, making $250,000 and working 60-hour weeks, to pursue a new life as a wedding planner. Her experience? She enjoyed organizing galas as a law student at the University of Pennsylvania. “It was really creative, it was fun, I loved all the details: the party favors, the programs,” she said.

But soon after starting her one-woman business, Forever & Ever Events, she quickly found it wasn’t a 9-to-5 gig. Working out of the Primrose Hill apartment she shared with her husband, she often found herself glued to the computer past midnight, doing spreadsheet analyses of her new business, or writing copy for her Web site. Whenever a wedding date approached, she found herself pulling 17-hour days.

For her first client, a work colleague of a friend, she was so eager to prove herself that she charged $2,000 for a job that took five months. For another wedding, “the clients were very demanding of my time, so much so that when I broke down the fee by the number of hours, I was making close to £1 an hour,” Ms. Herrington said. (By comparison, her rate as a lawyer was $450 an hour.)

The arithmetic doesn’t account for the loss of free time. When you’re the boss, the workday never really ends.

Charan Sachar, 37, a former software engineer who lives near Seattle, used to spend his downtime perusing Etsy, the D.I.Y. crafts site. He daydreamed of an unfettered life at his kiln, creating Bollywood-inspired teapots and butter dishes.

In January, after 12 years in software, he quit to devote himself full time to his online store, Creative With Clay, which sells stoneware he designs and makes. (Last May, he told his story on Etsy’s “Quit Your Day Job” blog.)

Now, instead of spending his free time absorbed in visions of clay, he spends as much as 70 percent of his day on administration. He is not only his own boss, he is his own accountant, sales director, marketing manager and shipping clerk. That leaves little time to enjoy the hobby he loves.

“There are some days that I don’t make anything in my studio, mostly because I am doing everything else,” he said.

Former white-collar workers are also surprised by the demands of manual labor.

Last year, Jennifer Phelan, 27, left a marketing job at a large law firm to become a private Pilates instructor in Boston. She had envisioned a life of “workouts, getting lots of sleep and blogging every day about health and fitness,” she said. Instead, her classes start as early as 6 a.m. and she feels wiped out by day’s end, which can be 14 hours later.

“I preach to my students to make time for themselves, to treat their bodies as vital instruments,” Ms. Phelan said. “Now, I’m lucky if I get that in a few times a month.”

Matthew Kang, 26, a former commercial bank analyst in Los Angeles, has it worse. Last year, he quit his prestigious job to open Scoops Westside, an ice cream shop in Culver City. “I feel like a janitor sometimes,” he said.

At least janitors have a steady paycheck. Plan B might entail more freedom, but that often comes at the expense of financial security.

After Anne McInnis, 52, was laid off as a textiles design director at Martha Stewart Living Omnimedia, she and her live-in partner, David Zadeh, opened an antiques and jewelry shop in Hudson, N.Y., called 12: Modern Antiquities. As a retailer with no retail experience, she had trouble getting used to the uncertainty. On any given day, there’s no telling if 5 people or 50 will come through the door.

“With the shop, you do all your prep work, buying, merchandising and designing,” she said. “And it is a continuous process. And then you wait. And wait.”

Even when business is steady, the sacrifices are never far from mind. Is being your own boss worth the trade-off in medical benefits, gas allowances and paid vacations? AnnaBelle LaRoque, 28, a former pharmaceutical representative in Columbia, S.C., still wonders. “There have been many times when I have had oatmeal for dinner and Grey Goose for dessert, contemplating these questions,” said Ms. LaRoque, who gave up those perks to start a dress line, LaRoque.

Sometimes, keeping a dream job alive also means getting a second job. Before Ms. Herrington, the wedding planner, landed on her feet, she took a part-time job at the London Business School, coordinating a counseling program, that paid $18 an hour.

“It was a drag, but it was necessary because I had bills to pay and student loan payments every month,” she said.

For some career switchers, the toughest challenges aren’t the financial or physical hazards, but the emotional ones.

The risk of isolation is ever-present without co-workers to lean on. There are no bosses to take the heat in moments of crisis, no team to share the triumphs — or the blame when things go wrong. And as Beth Conroy found out, rejection feels more personal when it’s a one-person shop.

Last April Ms. Conroy, 35, quit public relations to become a licensed acupuncturist, opening a practice in Manhattan. She worries whenever a client doesn’t return. Was the ailment cured? Or “is it something I’ve done,” she said. “There’s a lot of uncertainty if I let it become a reflection of me.”

Self-esteem comes up in another way. Leaving behind white-collar security can mean losing your identity as a breadwinner — a “loss of control,” as Jackie Alpers of Tucson put it.

After being laid off from a luxury spa as its media relations coordinator, Ms. Alpers, 43, started a career as a food photographer for cookbooks and magazines. She loves the creativity, but dreads not knowing about the next gig and possibly failing to keep up her “end of the bargain” in maintaining a household with her husband.

“Women have worked hard for equality,” Ms. Alpers added. “I sometimes felt that I was taking a step backwards.”

For some, the unexpected pitfalls can be so treacherous that they no longer consider Plan B a dream job, but a nightmare. That was the unfortunate lesson for Anne-Laure Vibert, 31, who gave up a marketing job in New York, planning glamorous parties for Audemars Piguet, the watchmaker, to become a chocolatier.
A few years ago, she moved to Paris to apprentice with a master chocolatier. Visions of decadent bonbons swirled in her head. Instead, she felt like a modern-day Lucy in the candy factory, hunched over in a chocolate lab packing chocolates and scrubbing pots. If she wasn’t doing that, she was sweeping floors, wrapping gifts, answering telephones or shipping orders.

After four months, she had had enough and called it quits. Her Plan C? She returned to New York and took a job with her old boss, doing marketing for another luxury brand. “It got very lonely, to be honest,” she said.
THIS is not to say that success is unattainable. Martha Stewart, after all, became Martha Stewart as a Plan B after abandoning a career as a stockbroker. And with the exception of Ms. Vibert, everyone interviewed said that despite the unforeseen bumps, they would not trade their new lives for their old jobs.

“I no longer walk with a slight depressed hunch,” said Ms. Herrington, the wedding planner, who is now enjoying steady work and glowing write-ups in wedding blogs like 100 Layer Cake. Her friends, she added, said they noticed an instant improvement in her appearance, too. “I no longer see chunks of hair falling out due to stress.”

“Before, I never wanted to talk about work, other than to complain,” she added. “Now I like talking about my work so much that my husband has to actually ask me not to talk about it all the time.”

Ms. Economou, the Greek baker, says she feels spiritually transformed. “I’m coming up on my one-year anniversary, and I love it,” she said. “I love being a part of the neighborhood. I didn’t realize how you become friends with your customers.”

And Ms. Alpers, the cookbook photographer, said the hard work and anxiety are starting to pay off, creatively and financially. Lately, she has shot covers for a crime novel and a nonfiction book about ghosts, and took photos for an Angry Birds tie-in cookbook.

“Even though I hate taking on all the responsibility myself and I’m often crazed,” she said, “the moment that I hold a book I’ve completed, it makes up for all the uncertainty of getting there.”

This article has been revised to reflect the following correction:

Correction: August 21, 2011
Picture captions last Sunday with an article about the difficulty of midlife career changes misspelled the surname of a former textile design director who opened an antiques and jewelry store. As the article correctly noted, she is Anne McInnis, not McInnes.

Friday, August 26, 2011

Our Letter to the Northeast Times!

See below for our letter to the editor of the Northeast Times in support of the Mural Arts Program cominf to Frankford! You can also find it online here (third from the bottom): http://www.bsmphilly.com/opinion/3605-letters-to-the-editor-august-25-2011-edition.html


Mural Arts Program is a bright spot in Frankford

It was with great pleasure that we read John Loftus’ piece in the Aug. 11 edition of the Northeast Times about the Mural Arts Program coming to Frankford.

The Frankford Community Development Corporation, a non-profit organization dedicated to revitalizing the 4200 to 5300 blocks of Frankford Ave. and the surrounding neighborhood, has been working with Netanel Portier and Cesar Viveros to help facilitate this process, and we could not be more pleased that they will be working to beautify our community. We were also thrilled that Cesar was able to attend our second in a series of arts festivals held on Aug. 13.

The Frankford CDC believes the work of the Mural Arts Program will go a long way toward furthering our efforts to turn Frankford into a vibrant neighborhood and business district once again.

We look forward to continuing our involvement with this project and engaging the entire Frankford community to create something special, beautiful and sustainable right here in our own backyard.

Tracy O’Drain
Managing Director
Frankford Community Development Corporation

Tuesday, August 23, 2011

A must read: "Frankford boom is 'going to happen'

http://www.bizjournals.com/philadelphia/blog/natalie-kostelni/2011/08/frankford-boom-is-going-to-happen.html?page=all

Frankford boom ‘is going to happen’

Philadelphia Business Journal - by Natalie Kostelni
I recently took a ride with Mark Tucker, principal of Tucker Development Plus, throughout the Frankford section of Philadelphia, where he was hawking it as the next great neighborhood. A diamond in the rough.

It’s a section of Northeast Philadelphia that, like many post-industrial neighborhoods, was once bustling.

The Frankford Arsenal employed more than 22,000 people. The Frankford Elevated line helped make it a retail destination years ago and there was a constant buzz in the neighborhood. People lived and worked there.

“After the war, it was booming,” said Tucker, a Philadelphia native. “People grew up and raised kids in Frankford.”

It’s not what it used to be but Tucker thinks there’s opportunity along the same lines as what has been experienced in Northern Liberties, Fishtown and is percolating in other pockets throughout the city. Tucker makes a convincing case. Frankford does have some anchors, such as the expanding Frankford Hospital, a busy transportation center and Frankford Avenue, the spine of the neighborhood that still boasts some decades-old retail signs from the corridor’s heyday.

There are some vacancies along the avenue and, with trash collecting in vestibules, they do tend to set a tone of neglect.

Like Tucker, State Rep. Tony J. Payton Jr., whose legislative district includes Frankford, has high hopes for Frankford.

“This could be what is happing on 2nd Street in Northern Liberties,” Payton said.

KlingStubbins, a Philadelphia architectural firm, conducted a study of the area and Tucker has helped organized bus tours of the neighborhood that highlight commercial properties ripe for development. While down from its postwar boom, residents are still entrenched in the neighborhood and have helped maintain a stable community.

“In urban development, you need large enough sites to spur development,” Tucker said, as he drove me around, showing me where some of those properties are and where some could be assembled. “There’s still opportunity here and you can still cut a deal here,” he said.

Among the needs in the neighborhood are grocery stores, senior housing, mini-housing developments and medical office buildings that can feed off of the hospital, he said.

“It’s going to happen,” Tucker said, “and it’s going to happen in little steps.”

“In urban development, you need large enough sites to spur development,” Tucker said, as he drove me around, showing me where some of those properties are and where some could be assembled. “There’s still opportunity here and you can still cut a deal here,” he said.

Among the needs in the neighborhood are grocery stores, senior housing, mini-housing developments and medical office buildings that can feed off of the hospital, he said.

“It’s going to happen,” Tucker said, “and it’s going to happen in little steps.”

Monday, August 22, 2011

The Dollar-Store Economy

 
August 18, 2011

The Dollar-Store Economy

Heather Mann writes a blog called Dollar Store Crafts, which evolved from her occasional trips to the extreme-discount dollar stores near her home in Salem, Ore. Her readers admire her gift for buying really cheap stuff and then making cool and beautiful things from the pile. Her knockoff “alien abduction lamp” is jury-rigged from a small light fixture, two plastic bowls (flying saucer), a clear acrylic tumbler (tractor beam) and a small plastic toy cow (abductee) — all purchased for about five bucks.

As we entered her favorite store, a Dollar Tree in Salem, Mann warned me that I’d have to hustle to keep up with her. “Look at these,” she said. “Cute.” Before I could even examine her find — a rack of smushy yellow chickens on sticks (plastic toy? Garden ornament? Edible peeps?) — she had ricocheted down another aisle, where I found her studying a prominent display garishly pushing a superabsorbent shammy. Mann noted that this was not the famously kitschy ShamWow! but a very cheap imitation called, merely, Wow. The display boasted, “As Seen on TV.”

“As in, you’ve seen the real ad on TV,” she said.

All around, the stacks of products and aisles of merchandise screamed a technicolor siren song. I found four AA batteries for my tape recorder for a dollar ($5.49 when I spotted them the next day at RadioShack), and dish towels that might have sold for $5 elsewhere were just a buck. Mann now brandished something called a “wineglass holder” the way Jacques Cousteau might have held up a starfish. It was a small aluminum device meant to clip onto your plastic picnic plate “for hands-free dining and socializing.” At a price of four for a dollar, it’s a good deal if your world is overrun with miserly wine connoisseurs.

When I looked up, Mann was already around the corner, having fun with a bottle of discount detergent boasting a “bingo bango mango” scent. Just up the way was a bin of brown bags marked either “A Surprise for a Boy” or “A Surprise for a Girl.” Mann’s 5-year-old niece accompanied us on our tour and was crazed with excitement over these, and the truth is, we were all in the same exact mood. All around us, strange things hung here and there, urging us on an unending treasure hunt. Perhaps, like me, you have driven by and occasionally stopped in a dollar store and assumed that there were two kinds of customers, those there for the kitschy pleasure of it all — the Heather Manns of the world — and those for whom the dollar store affords a low-rent version of the American Consumer Experience, a place where the poor can splurge. That’s true. But current developments in this, the low end of retail, suggest that a larger shift in the American consumer market is under way.

We are awakening to a dollar-store economy. For years the dollar store has not only made a market out of the detritus of a hyperproductive global manufacturing system, but it has also made it appealing — by making it amazingly cheap. Before the market meltdown of 2008 and the stagnant, jobless recovery that followed, the conventional wisdom about dollar stores — whether one of the three big corporate chains (Dollar General, Family Dollar and Dollar Tree) or any of the smaller chains (like “99 Cents Only Stores”) or the world of independents — was that they appeal to only poor people. And while it’s true that low-wage earners still make up the core of dollar-store customers (42 percent earn $30,000 or less), what has turned this sector into a nearly recession-proof corner of the economy is a new customer base. “What’s driving the growth,” says James Russo, a vice president with the Nielsen Company, a consumer survey firm, “is affluent households.”

The affluent are not just quirky D.I.Y. types. These new customers are people who, though they have money, feel as if they don’t, or soon won’t. This anxiety — sure to be restoked by the recent stock-market gyrations and generally abysmal predictions for the economy — creates a kind of fear-induced pleasure in selective bargain-hunting. Rick Dreiling, the chief executive of Dollar General, the largest chain, with more than 9,500 stores, calls this idea the New Consumerism. “Savings is fashionable again,” Dreiling told me. “A gallon of Clorox bleach, say, is $1.44 at a drugstore or $1.24 at a grocery store, and you pay a buck for it at the Dollar General. When the neighbors come over, they can’t tell where you bought it, and you save anywhere from 20 to 40 cents, right?”

Financial anxiety — or the New Consumerism, if you like — has been a boon to dollar stores. Same-store sales, a key measure of a retailer’s health, spiked at the three large, publicly traded chains in this year’s first quarter — all were up by at least 5 percent — while Wal-Mart had its eighth straight quarterly decline. Dreiling says that much of Dollar General’s growth is generated by what he calls “fill-in trips” ­— increasingly made by wealthier people. Why linger in the canyons of Wal-Mart or Target when you can pop into a dollar store? Dreiling says that 22 percent of his customers make more than $70,000 a year and added, “That 22 percent is our fastest-growing segment.”

This growth has led to a building campaign. At a time when few businesses seem to be investing in new equipment or ventures or jobs, Dreiling’s company announced a few months ago that it would be creating 6,000 new jobs by building 625 new stores this year. Kiley Rawlins, vice president for investor relations at Family Dollar, said her company would add 300 new stores this year, giving it more than 7,000 in 44 states.

And yet, how do dollar stores expand and make impressive returns, all the while dealing in an inventory that still largely retails for a few dollars? How does a store sell four AA batteries for $1? In part this market takes advantage of the economy degrading all around it. When I asked Dreiling about the difference in the cost of RadioShack batteries, he said that “RadioShack is probably in a better spot in the same shopping center,” while Dollar General might be in a “C+, B site.” RadioShack pays the high rent, while the dollar stores inhabit a “no-frills box.”

The dollar-store combination has more to it than low store rents and really cheap products. The labor force needed to run a dollar store is a tiny, low-wage staff. Do the math of Dreiling’s announcement: 6,000 jobs divided by 625 stores equals about 10 jobs per store.

Perhaps this is all merely our grandparents’ Woolworth’s five-and-dime updated by inflation to a dollar and adapted, like any good weed, to distressed areas of the landscape. But a new and eroding reality in American life underwrites this growing market. Yet even deep discounters have limits. In early June, Dollar General predicted that its sales growth would slow slightly for the rest of the year. Dreiling told analysts in a conference call that his company would be very careful about raising prices, even though its costs for fuel and such were rising. “This sounds almost silly,” he said, “but a $1 item going to $1.15 in our channel is a major change for our customer.” Such delicate price sensitivity suggests what is changing. Howard Levine, the chief executive of Family Dollar, said to me, although “not necessarily a good thing for our country, more and more people are living paycheck to paycheck.”

Profit margins have always been thin in the dollar stores. But now that they are competing for the shrinking disposable income of the middle class, there is a new kind of consultant out there — the dollar-store fixer. Bob Hamilton advises the troubled independent-dollar-store manager on the tactics needed to survive and thrive in the dollar-store economy. One afternoon he drove me to Beaverton, Ore., to give me a tour of a Dollar Tree store whose layout and strategy he thinks is exemplary in its competitive cunning.

In Hamilton’s view, the secret of a good dollar store is an obsessive manager who can monitor 8,000 to 10,000 items, constantly varying product display tactics, and sense the changing interests of a local customer base. This frenzied drama requires a sharp eye for tiny details. “The market is moving all the time,” Hamilton said as we entered the store. Right away, he threw up his arms, thrilled. This was just before Easter, and he pointed out the big holiday display practically in the doorway, an in-our-face explosion of color and delight that herded us away from the exit. “The natural inclination is to move to the right,” Hamilton said, nodding at the cash registers on the left. The hunt was on.

Hamilton pointed out that the aisles are about two inches wider than two shopping carts, which themselves are comically tiny, giving the buyer a sense that even a small pile of goods is lavish. Despite the dollar store’s reputation for shoddy products, the mise-en-scène nevertheless suggests a kind of luxury, if only of quantity. “The first thing you feel is this thing is packed with merchandise,” Hamilton said, pointing out the high shelves along the walls. Helium balloons strained upward, everywhere. Any empty wall space was filled with paper signage proclaiming savings or “$1” and framing the store’s goods.

But wait! There, in the middle of the aisle, was a tower of candy boxes, razored open and overflowing with cheap sweets. “They do this a lot with facial tissue or back-to-school items,” Hamilton said. But it was blocking the aisle — a deadly error in his view. Worse are the managers who deliberately create cul-de-sacs by closing off the back of an aisle with goods. “You have to turn around and come back!” Hamilton said, shaking his head in disbelief. “You just watch the customers, and they will skip the aisle, every one of them.”

The idea, Hamilton explained, is to create a kind of primal experience and a certain meditative flow. “My theory was to get them in a pattern, and they will just go up and down and go, ‘Oh, I forgot I need that,’ and pick it up.”

At one point in the tour, Hamilton spotted patches of bare shelf space and was practically ashamed. His model store was committing egregious mistakes. “This is probably the worst aisle we’ve been down,” he whispered. He dashed to a single barren metal hook and pointed in horror. “They have an empty peg! People are thinking, I’m getting the last one!” The stuffed bins, the boxes on wood pallets sitting on the floor, the merchandise piled to the ceiling — all this breeds an excited sense that everything just got here and you’re getting to it first.

“You always keep things full,” he said. And always keep the higher part of the shelves engorged with product. “People buy at eye level,” he added. Hamilton advised that products should be hung in vertical strips so that in a walk up the aisle, the eye can distinguish one item from the next. We arrived to a back wall covered entirely in plastic, pillar after pillar of household cleaning supplies, a kaleidoscopic blaze of primary colors. Bob Hamilton was one happy man.

“Shopping is our hunting and gathering,” says Sharon Zukin, a professor of sociology at Brooklyn College who specializes in consumer culture and suggests that the dollar-store experience is a mere updating of our evolutionary instincts. “This bare-bones aesthetic puts across the idea that there is nothing between you the consumer and the goods that you desire. You are a bargain hunter, and it’s not like a bazaar or open-market situation in other regions of the world. It doesn’t require personal haggling between the shopkeeper and the shoppers. Right? The price is set, and it’s there for the taking. In many cases the cartons there have not been unpacked! You are getting the product direct from the anonymous large-scale producer. You have bagged the deer: you have your carton of 36 rolls of toilet paper.”

As strange as sociological metaphors sound in this context, this is very close to how the corporate chain executives describe the next stage of dollar-store evolution, as they try to please their new, more affluent customer. Both Dollar General and Family Dollar are moving toward uniformity in their design and layout, throwing off the serendipity that came of buying random lots and salvage goods and was so admired by, say, crafts bloggers. The new design has opened up the front of the stores “for those whose trip is all about, ‘I’m getting what I need and getting out,’ ” said Rawlins of Family Dollar. As a result, the design of the store is no longer catch-as-catch-can but built around groupings of products that all make sense for the mission-oriented hunter. Store designers call these groupings “adjacencies” and draw them up in fine detail in an architectural schematic called a planogram. Toys, wrapping paper and gift cards, for instance, are laid out in a logical sequence that has been revealed by elaborate customer research and designed with precision.

“A hundred percent of our stores are planogrammed,” Dreiling of Dollar General says. “We used to have what was called ‘flex space,’ and 25 percent of the store was where the store manager could put in whatever they wanted.” No more. “Everything is planogrammed now.”’

“Today we have very little in terms of closeouts,” said Family Dollar’s Rawlins. “Forty-five percent of our merchandise are national brands that we carry every day.” Even though the goods are still deeply discounted, the stores will begin to have a similar look and layout — like the higher-end stores already do. Same inventory, same layout, same experience — from coast to coast.

As all these stores expand into really cheap food, they are creating their own store brands. Just as A.&P. long ago, or Target more recently, pronounced its market significance by creating store brands like Ann Page or Archer Farms foods, Family Dollar now sells Family Gourmet packaged meals, and Dollar General promotes its line of discounted packaged foods with the bucolic handle Clover Valley.

What does all this mean for the independent dollar stores? Is there a place for them in the evolving dollar-store economy? There is, but only if they are willing to hustle for pennies.

 called JC Sales, one of the big warehouse suppliers of independent dollar stores located south of Los Angeles, and talked to Wally Lee, director of marketing and technology. He agreed there was little room for error now. If I wanted to open a dollar store, I asked him, where would he suggest I locate it? “Right next to a Wal-Mart or a Target,” he said. And how large should my new store be? “If you want to be profitable, start with an 8,000-square-foot store,” he said. “That is the most optimally profitable among all our customers.” Stores can be as small as 1,000 square feet and go up to 20,000, but Lee implied that there is practically an algorithm of size, labor and expenses — 8,000 to 10,000 square feet is profitability’s sweet spot. But it’s not all science, Lee said. The very absence of a plan­ogram is the other advantage independents can have.

“You need to have a good store manager who loves to talk to people,” Lee said. “If it is a Spanish market, then it has to be a Spanish manager to speak to them to see what their needs are. If you don’t do that, you’ll never beat anybody else.”

In other words, even as the corporate chains standardize their inventory and planogram their stores down to the last Wow shammy, the independents flourish by retaining a Bob Hamilton-like sensibility — the sense that the market is in motion — with managers buzzing about the store, constantly tweaking the inventory, moving stuff around, ordering things that people request, changing the lineup again, trying out a different placement, listening, yakking and hand-trucking more product onto the floor.

In the basement of American capitalism, you can see the invisible hand at work, except it’s not invisible. It’s actually your hand.

The streamlining of the big dollar stores opens up, for other outlets, their original source of cheap merchandise: distressed goods, closeouts, overstock, salvage merchandize, department-store returns, liquidated goods, discontinued lines, clearance items, ex-catalog stock, freight-damaged goods, irregulars, salvage cosmetics, test-market items and bankruptcy inventories.

This secondary market supplies another stratum of retail chains below the dollar-store channel, one of the best known being Big Lots. Hamilton explained that if these guys don’t sell the merchandise, it bumps on down the line to another level known as liquidators.

Hamilton drove me out to Steve’s Liquidators outside Portland, Ore. It was marked by only a sign on the road. The store itself was an unadorned massive warehouse, with not even a sign over the door, a Euclidean concrete cube painted a bright lime green with lemon yellow trim.

As we entered, a scruffy man exited, pushing a busted cart — each palsied wheel pulling in a different direction — into a busy parking lot brimming with older-model automobiles. Inside, the store could not have been more spare, a decrepit imitation of a standard suburban grocery store. Exposed warehouse ceilings above, and below, an unfinished shop floor occupied by metal industrial shelving with aisles wide and deep enough to forklift in the goods. Here is where food products minutes away from expiration hover, on the cusp of becoming compost

A pallet of giant restaurant-grade cans formed a giant ingot of eggplant in tomato sauce. Hamilton examined the cans, each dented and dinged, labels torn — all still sitting on a wooden pallet, partly in its shrink-wrap. “Must have fallen off a truck,” he mused. There were sparse fruits and vegetables and rows of salvaged canned goods. Scattered throughout and along the sides were whatever else had been left behind at the dollar stores and then the closeout stores and maybe even the thrift shops — dozens of princess night lights, a single mattress leaning against a wall, a pallet of car oil, an array of carpets, a thousand boxes of the same generic cornflakes, a leaf blower. Back in the car, I asked Hamilton where the merchandise would go if it didn’t sell here.

“The Dumpster,” he said.

Jack Hitt (jackhitt2011@gmail.com) is a contributing writer for the magazine and author of a forthcoming book on amateurs in America.

Editor: Vera Titunik (v.titunik-MagGroup@nytimes.com)

Wednesday, August 17, 2011

Reports say farmers' markets add up to big money

http://www.philly.com/philly/insights/in_the_know/20110817_Reports_says_farmers__markets_add_up_to_big_money.html?cmpid=124488824

Reports say farmers' markets add up to big money

Posted on Wed, Aug. 17, 2011

LOCAVORE


While politicians in Washington debate how to stimulate the economy and grow jobs, some national groups say farmers' markets are already accomplishing those goals.

A new report from the Farmers Market Coalition, an Iowa-based national nonprofit, says farmers' markets increased 150 percent in number in the last decade, and it cites a U.S. Department of Agriculture finding that farmers' markets generate $1.3 billion in consumer spending each year.

Another new report, by economist Jeffrey O'Hara, who studies sustainable food and agriculture for the Union of Concerned Scientists, says farmers' markets could generate "as many as 13,500 jobs nationally over five years," if federal subsidies supported small farms instead of the big industrial variety.

The USDA spent $13.75 billion on supports to industrial farms in 2010 and only $100 million on small farms - an equation O'Hara would like to see change.

And he is eager to see the existing Farmers Market Promotion Program extended when the federal farm bill comes up for a vote in 2012, providing modest funding for 100 to 500 farmers' markets per year.

Other issues aside, how can farmers' markets that are open for two to four hours at a time, one day a week, roughly nine months a year, benefit the local economy more than supermarkets that are open 10 or more hours a day, seven days a week, year-round?

"More money is retained locally when farmers sell directly to consumers," O'Hara says. "That doesn't happen at supermarkets."

A Farmers Market Coalition study in Easton, Pa., found that farmers' market shoppers there also shopped the rest of the downtown, boosting business there by $26,000 a week.

The coalition did not specifically study the impact in Philadelphia, but the local food system here had a regional economic impact of $49 billion in 2006, according to the Delaware Valley Regional Planning Commission.

Bob Pierson of Farm to City, a business that organizes and operates farmers' markets, says his first farmers' market, at South Street and Passyunk Avenue, brought in $40,000 in 1996 and $80,000 in 2010. Total 2010 sales at his 15 markets were $1.9 million.

That does not count the 30-plus farmers' markets operated by the Food Trust, or the dozens operated by suburban municipalities. Some rely on volunteers, but most hire paid professionals for behind-the-scenes planning and on-site administration.

Local farmers' markets certainly seem to be fueling expansion of the gourmet food-truck business. Little Baby's, Schoolboy, Mompops, Zsa's, Sweetbox, and Jimmies are among the local ice cream and cupcake crafters that make the rounds at neighborhood farmers' markets.

"I don't know if the job-generation claim is true," says Richard George, who chairs the food-marketing department at St. Joseph's University's Haub School of Business. "But the social impact is real."

"You see your neighbors, you meet the farmer . . . you get a recipe. There's a really neat crystallization process happening," says George, fresh from speaking to the National Farm Direct-Marketing Association (farms such as Linvilla Orchards, that are open year-round with pick-your-own options, pumpkin mazes, bakeries, and more).

The standard supermarket experience is all about getting in and out quickly, spending as little time and money as possible.

Farmers' markets encourage lingering.

Every Saturday there's a kids' corral, featuring storytelling or puppet shows at the Glenside Farmers Market. The Upper Merion Township Farmers Market showcases local musicians, magicians, and pet rescues.

Besides, says George, "everybody loves farmers. Farming is the number-one most respected profession in the world."

Farming reflects our belief in the Great American Narrative - a story of honest, dirt-under-the-nails, backbreaking work that is subject to the whims of nature but from which we all benefit.

Psychologically, farmers make families feel grounded by reconnecting them with the land. That's evident, George says, in the growing popularity of farm-stay vacations.

There is at least the perception, George says, that farmers' markets honor the small and sustainable, eschewing the use of chemicals that harm the air and the earth, while supermarkets do not.

"That's not necessarily true," George says, "but it's the public perception."

"And this wave of popularity has not fully crested. The generation after us, the 20-year-olds, are more likely to go to farmers' markets too," George says. "It's their weekly Woodstock."


Contact Inquirer staff writer Dianna Marder at 215-854-4211 or dmarder@phillynews.com. Read her recent work at http://go.philly. com/diannamarder and follow her on twitter, @marderd.

Tuesday, August 16, 2011

What Do You Think?

 
 
Special report: How tax delinquent properties thwart development
 
August 15, 2011
By Patrick Kerkstra
For PlanPhilly

For most of its recent history, the 1700 block of Manton Street in Point Breeze was notable only as a 420-foot-long case study in Philadelphia’s ills.
Violence? Check. Abandonment? Check. Crack house? Double check.
Predictably, the block was also full of tax-delinquent properties, vacant shells, and empty lots that had not contributed so much as a penny to the public purse in decades.
Relative to the crime, poverty, and blight, the overdue debt might seem a trifling problem, an issue rightfully low on the city’s priority list for a derelict block in a troubled neighborhood.
That approach, repeated on thousands of blocks across the city, has helped make Philadelphia the most property-tax-delinquent big city in the nation. After decades of weak enforcement, there are now nearly 111,000 properties in arrears, on which is owed a combined $472 million to the city and School District.
The impact of this failure to collect goes far beyond finances. It has also had a huge and highly visible affect on neighborhoods across the city.
Tax-delinquent properties are often blighted and unsafe. In well-off communities, they can stand out as glaring eyesores. In declining neighborhoods, they add fuel to urban abandonment and decay. And in recovering areas, the city’s failure to promptly sell off vacant tax-delinquent land acts as a significant drag on redevelopment.
“Tax-delinquent properties lead to blight, they depress the property values of their neighbors, and they create an added financial burden for those who do pay their taxes on time,” said State Rep. Chris Ross (R., Chester).
This summer, Ross introduced legislation to overhaul tax-delinquency collection laws across Pennsylvania. The changes are intended to make it easier for municipalities to collect what they are owed. But the draft legislation — based on best practices from other states — is also designed to arrest the cycle of delinquency and abandonment that plagues low-income Philadelphia neighborhoods.
“It’s time we deal with this mess,” Ross said.

Problems and potential in Point Breeze

The connection between delinquency and redevelopment is crystal clear on the hard-case block of Manton Street.  
In the last two years, six market-rate houses have been built on this long-troubled block. Of those, five were built on tax-delinquent properties bought at sheriff’s auctiion — vacant lots and crack houses. This year, the drug houses were torn down and replaced with two 2,400-square-foot townhouses, each with a roof deck and an asking price around $300,000.
Ori Feibush, their developer, is itching to buy and renovate more delinquent lots.
If the city’s tax-delinquency system worked as intended, he would have no shortage of supply. There are eight more delinquent properties on the 1700 block of Manton Street alone, including three abandoned lots.
But the city — which has never auctioned off many properties — scaled tax sales back even further in 2009 and 2010, creating an artificial shortage of vacant lots for Feibush and other Point Breeze builders to develop.
“We’re begging and clamoring for tax-delinquent properties to go to sheriff sale,” Feibush said, standing beside a vacant lot opposite the Manton Street houses he built. The lot has been delinquent for 25 years.
“It’s a tremendous fight. But we absolutely have the appetite to not only purchase but to build on every single tax-delinquent sheriff-sale property in Point Breeze immediately.”

Premier address infected


About a mile away, at 18th Street and Delancey Place, near Rittenhouse Square, the city has another kind of tax-delinquency problem.
There, kitty-corner to a mansion designed by the firm of architect Frank Furness stands a boarded-up wreck that would qualify as a severe eyesore on any block in the city, much less one as exclusive as this.
Overgrown weeds cannot block the sight of plywood-covered windows and a gaping 12-foot-high hole in an exterior wall. An unfinished cinder-block addition is topped with two floors of partially exposed steel studs, moldy plywood, and torn construction fabric. A series of long beams have been jammed between the sidewalk and the side of the building in an apparent attempt to prop it up.
Neighbors said the property had been in disrepair for years; it is now caught up in litigation over its rightful owner.
In March 2008, the city Department of Licenses and Inspections cited Jack Trung Nguyen, the owner listed on the deed, for unsafe conditions and ordered him to stabilize the building.
That never happened. Last year, the city slapped the property with another citation, for leaving the building open and unsealed. The department is trying to take Nguyen to court in hopes of forcing him to bring the historic building up to code.
In many other cities, the property would already have been auctioned at a sheriff’s sale for nonpayment of taxes — it is three years and $26,900 behind — regardless of the legal dispute over who owns the land.
In other cities, the parties would be fighting over sheriff’s sale proceeds, and the building would have a new owner.
But in Philadelphia, the system moves far more slowly.
The city did not begin legal proceedings to seize the property until Aug. 4, shortly after The Inquirer and PlanPhilly.com asked officials why such action had not been taken. City officials declined to discuss the property further, citing privacy concerns.

Redevelopment opportunity squandered by mass delinquency

Farther north, at Ninth and Norris Streets, the community-development corporation Asociación Puertorriqueños en Marcha plans to break ground this year on a mixed-use, mixed-income, $40 million-plus transit-oriented development at the foot of the Temple University SEPTA Regional Rail station in North Philadelphia.

It has all the makings of a transformative project that could boost investment in the area and lure market-rate buyers to a community that could use some middle-class incomes, particularly in the blocks around the big development.
But those blocks are choked with dozens of abandoned, tax-delinquent properties, the owners of many of which have not paid a dime in taxes in 10, 20, even 30 years.
Most of the owners, if they are even alive, have long since given up on the parcels. Would-be developers often have a hard time finding owners of long-delinquent property, making redevelopment challenging.
In other cities, those properties would be made available to developers through sheriff’s sales. In Philadelphia, though, the city’s long history of offering only a tiny number of tax-delinquent properties for sheriff’s sale each year makes it likely the land around this dynamic development will stay locked in delinquency limbo for years to come.

Why it’s this way


There are many reasons for Philadelphia’s failure to effectively deal with its nearly 111,000 tax-delinquent properties, including political interference, a lack of resources, bureaucratic inertia, and, critically, a deep-seated reluctance to evict homeowners for nonpayment of taxes.

But there is also a seeming lack of understanding going back decades about the street-level impact that tax-delinquent properties have on neighborhoods and responsible homeowners.
“Protecting homeownership in tax collection is important. But it’s not just the people who haven’t paid that need protecting. What about the people who do pay their taxes and have their equity, their entire lifetime investment, stolen from them because we allow a low standard of nonpayment to be acceptable?” asked Daniel Kildee, president of the Center for Community Progress, a national nonprofit that advises governments how to manage vacant land.

“What happens to them when we allow blighted and abandoned tax-delinquent properties to spread, infecting block after block?”
Kildee contends that when cities go easy on tax enforcement, the greatest damage is to low-income neighborhoods, where delinquencies are most common.
“What disparate tax enforcement does is create a self-fulfilling prophecy that those neighborhoods that are bad will get worse, and those that are stable will be preserved,” Kildee said. “And there’s some serious inequities in a system that allows for that.”
Despite the close link between tax delinquency and community welfare, the city’s redevelopment branches — such as the Redevelopment Authority and the Office of Housing and Community Development — have played no significant role in shaping the city’s tax-delinquency enforcement program.
Nor does the city use tax sales to target nuisance properties, such as tax-delinquent code violators like the crumbling manse at 18th and Delancey.
And tax sales have played no role in the city’s formal blight-fighting programs, such as former Mayor John F. Street’s $296 million Neighborhood Transformation Initiative, which relied on the far more expensive process of eminent domain (which requires the city to pay property owners fair market value) to acquire thousands of properties, many of which were tax-delinquent.

A potential fix


Read or not, City Hall's property-tax delinquency system could be in for a major shake-up.
Between Ross’ bill and one sponsored by Rep. John Taylor (R., Phila.), Pennsylvania’s bewildering and archaic tax-delinquency law may soon be repealed. As drafted, the new legislation would:
  • Require cities to begin foreclosure proceedings on tax-delinquent properties 12 months after they fall into arrears.
  • Give municipalities authority to create public land banks, with the power to acquire tax-delinquent properties ahead of private investors.
  • Make it easier and less costly for cities and counties to take properties to sheriff’s sale.
  • Tighten notification requirements so owners of tax-delinquent properties are given many opportunities to pay up before their land is auctioned.
  • Require hardship agreements and payment plans to be made available for low-income owner-occupants.
  • Provide for a clean title at the end of the process, which makes the properties easier to insure and more appealing to less sophisticated buyers.


The legislation — which is likely to change and which faces serious political hurdles — is modeled on reformed tax-delinquency systems in use in cities as diverse as New York; Flint, Mich.; and Atlanta. The goal, Ross said, is to create an easy-to-understand system capable of quickly processing large numbers of delinquent properties and getting them back on the tax rolls.
Although the law would apply to all Pennsylvania municipalities, its impact would be most profound in Philadelphia, as it would not tolerate the city’s system that has allowed many delinquent property owners to escape foreclosure indefinitely.
Even owner-occupants — who have been vigorously, if informally, protected from tax foreclosure by politicians — would not be exempt. They, too, would have to pay up, enter into a formal hardship agreement, or lose their homes to sheriff’s sale.
In cases where there is no private-sector demand for the property, or in instances where the city had a strategic interest in the property, the tax-delinquent land could be scooped up at sheriff’s sale by a government land bank before public bidding began.
If these proposed changes were already law, the eyesore at 18th and Delancey (where the real estate market is obviously strong) likely would have been auctioned off more than a year ago. Given the location, odds are the new owner would have renovations well under way.
Ori Feibush might well have already snapped up every vacant, tax-delinquent lot on the 1700 block of Manton and put townhouses with granite kitchen countertops on each.
And Asociación Puertorriqueños en Marcha — or a city land bank — would likely already have title to the abandoned properties surrounding the Temple transit-oriented development, priming the area to take full advantage of market demand spurred by the big project.

A tool for managing tax delinquent land

Land banks are likely to play a central role in any eventual change.

Typically, land banks are quasi-public authorities that acquire, hold, maintain, and sell tax-delinquent parcels and other nuisance properties that have been seized by the government. At their best, land banks exist for one reason: to make the most out of land that owners could not or would not maintain.
That can mean a range of options, including converting tax-delinquent property into a public park, selling it at a market-rate price to private developers, giving it to community-development corporations to build low-income housing, or selling it at a deep discount to a neighbor to use as a side yard.
Philadelphia officials said they are intrigued by the prospect of a centralized city land bank and open to reforming the tax-delinquency enforcement laws. But they are worried about the prospect of mass foreclosures, particularly on owner-occupied homes. In addition to the human toll of evicting a family, there’s the specter of increased social-services costs and the potential destabilization of neighborhoods.
“I can’t imagine a scenario under which the city would engage in large-scale tax foreclosure of owner-occupants in low-income neighborhoods. Why would we want to do that?” asked John Carpenter, deputy executive director of the Philadelphia Redevelopment Authority.
The city has other concerns as well. For those properties sold at sheriff’s auctions, what assurances does the city have that the new owner will be any more responsible than the previous? And is it really a good idea for the city — which is short on money and which has a dismal record of managing land — to create a land bank and fill it with a bunch of formerly tax-delinquent properties?
“There’s a great deal of concern that we not take on responsibility for more property before we demonstrate the ability to manage the property we have in a more effective way,” Carpenter said.
Last year, the Nutter administration created a task force based in Managing Director Richard Negrin’s office to improve the city’s management of its property holdings, particularly its vacant land, Carpenter said.
The city’s inventory already includes more than 11,500 properties, split among at least five departments and quasi-independent agencies, each of which has a different culture, priorities, procedure for selling property, and political pressures.
The costs of holding additional land — both in actual maintenance and potential liabilities — are extra worries. If someone slips and breaks a leg on a tax-delinquent vacant lot, the city is not legally responsible. If the property is in a city land bank, however, taxpayers could be on the hook.
“We have to make a decision about what level of responsibility we’re going to voluntarily assume for the sake of looking like we’re doing something when in reality, in substance, we’re not doing anything that changes the material result,” City Solicitor Shelley Smith said when asked why the city does not simply sell off what it can of its massive inventory of tax-delinquent properties and take ownership of the rest.
Kildee has heard all of these objections before. Some of the problems can be overcome, he contends, by combining most of the city’s publicly owned land into a single land bank with one clear goal: productive reuse.
“A land bank needs to be a single-purpose entity. When the people who work there wake up in the morning, their whole day needs to be about maximizing the reuse of these properties,” Kildee said. “It can’t be an agency’s second or third priority.”
But he acknowledged that land banking is difficult. Cities are rarely great landlords, and complaints about maintenance of land-banked properties are common, Kildee said. He maintains that cities should embrace land banks regardless because “the chances of doing something positive with the property are far greater if it’s held by a public entity than if it’s allowed to stay out there in a delinquent never-never land.”
“City halls are created to deal with community problems. These properties are community problems,” said Kildee, who formed a trailblazing land bank in 2002 as treasurer of Genesee County, Michigan.
“So if you own that problem, you may as well own the property, because then you have a fighting chance to do something about it.”

A matter of trust


The prospect of City Hall’s owning anything more than it already does terrifies Feibush, the Point Breeze developer.

“It sounds like Armageddon. It would absolutely stop development in its tracks,” said Feibush, an energetic 27-year-old whose company, OCF Realty, operates a coffee shop and the real estate blog Naked Philly in addition to managing properties across the city and developing more than 100 housing units in Point Breeze.
Acquiring tax-delinquent properties has been crucial to his Point Breeze business. He estimates that he has bought more than 150 abandoned and tax-delinquent Point Breeze properties at sheriff’s sale over the years, some for his company, others on behalf of developers less familiar with the complicated process. Of those 150 lots, virtually all have been redeveloped, Feibush said, at an average construction cost of $200,000.
“Do the math. That’s a $30 million investment,” he said. “You’d think the city would want more of that.”
The only reason Feibush was able to acquire those 150 properties was that he asked City Council President Anna C. Verna’s office to have the city list them for sale. Verna’s requests worked for a while. Many of the properties Feibush had his eye on made it to the auction block.
Point Breeze, which has been rapidly redeveloping, is something of a sheriff’s sale hot spot, with many more properties making it to the auction block than in most neighborhoods. That seems due at least in part to Feibush’s lobbying.
But in recent years, the city has slowed auctions of tax-delinquent properties to a trickle. In 2010, only 128 tax-delinquent properties were auctioned off citywide, according to Sheriff’s Office records, a 90 percent decline from 2004.
It’s not for lack of inventory. There are at least 4,000 tax-delinquent properties in Point Breeze alone, and an estimated 17,000 tax-delinquent empty shells and vacant lots across the city. The Nutter administration attributes the slowdown to the 2010 tax-amnesty program and mismanagement in the Sheriff’s Office that led to a temporary freeze on foreclosure sales.
Whatever the cause, the shortage of tax-delinquent parcels has slowed redevelopment, and not just in Point Breeze.
“If they were to throw 50 properties up for sheriff sale in West Philadelphia, we’d be looking to buy all of them, and we wouldn’t be the only ones bidding,” said Jim Levin, president of Neighborhood Restorations, a private West Philadelphia company that specializes in converting shells and empty lots into low-income rental housing.
Given the shortage of tax-delinquent lots, Levin and Feibush have tried buying vacant lots and shells the city already owns. Both said the process was excruciating. Feibush called it “almost impossible.”
Theoretically, a unified Philadelphia land bank would make it much easier for private and nonprofit developers alike to acquire public property.
For instance, there are five city-owned lots on the 1700 block of Manton, split among four agencies. If Philadelphia had a land bank and its existing inventory were combined with abandoned, tax-delinquent property, there would be at least eight lots on Manton assembled and ready for development.
That presumes, of course, that the city is capable of running an effective land bank.
“If they released these properties to private developers like myself, I would break ground tomorrow. We don’t even care what the purchase price is. We’ll buy it and we’ll build it tomorrow,” Feibush said. “If the City of Philadelphia would just get out of its own way, we could make this whole neighborhood better.”

Contact Patrick Kerkstra at pkerkstra@planphilly.com or @pkerkstra on Twitter.

Monday, August 15, 2011

City Council Redistricting Hearings

PHILADELPHIA CITY COUNCIL
OFFICE OF THE PRESIDENT
 NEWS RELEASE
____________________
FOR IMMEDIATE RELEASE
THURSDAY, AUGUST 11, 2011
Contact:  Tony Radwanski – 215-686-1944 (anthony.radwanski@phila.gov)

City Council Schedules Additional Redistricting Hearings

PHILADELPHIA, PA  - City Council today announced details for two more public hearings to be held for the purpose of receiving public testimony concerning Councilmanic redistricting.  These will be held outside of Center City Philadelphia and are in addition to a hearing scheduled for Tuesday, August 16, 2011 at 10:30 a.m. in Council chambers, Room 400, City Hall.

Public testimony from all Philadelphians is welcome, regardless of where they live. Details are as follows:

Wednesday, August 31, 2011  -  5:00 p.m.
Esperanza Academy Charter High School
301 West Hunting Park Avenue (3rd & Hunting Park)
Sponsored by:  Councilwoman Maria Quiñones-Sánchez (215-686-3448)

Tuesday, September 6, 2011  -  7:00 p.m.  -  8:30 p.m.
Einstein Medical Center (Gouley Auditorium)
5501 Old York Road (near Broad & Olney transit center)
Sponsored by:  Councilwoman Donna Reed Miller (215-686-3424) and Councilwoman Marian Tasco (215-686-3455)

Persons wishing to testify in person at any of the hearings are asked to call the above numbers, or 215-686-3407, and leave a message with their name and telephone number indicating which hearing they will attend.  Written testimony may also be submitted at any time, and will be distributed to each Council member and made a part of the official record.  Written testimony should be e-mailed to maranda.garcia@phila.gov, or delivered to the Office of the Chief Clerk of Council in Room 402 City Hall.

Photos from This Past Weekend's Second Saturday Arts Festival!

Thanks to everyone who came out to this past weekend's Second Saturday arts festival along the 4500 block of Frankford Avenue! And a special thanks to all of our artists and performers, as well as to Mark My Flesh for hosting our performances in front of their shop at 4601 Frankford Ave! We had our own secret shopper snapping photos of the work being displayed. Take a look!

























Thursday, August 11, 2011

Northeast Times covers Frankford Mural Arts Project

http://www.bsmphilly.com/lifestyle/3530-the-art-of-frankford.html

The art of Frankford

By
 
Cesar Viveros knows how to embrace the heart of a community in his murals. Next spring, he’ll paint Frankford’s writing on the walls.

Sometime next spring, muralist Cesar Viveros will put Frankford’s story on the walls along the neighborhood’s business corridor.

But before Viveros paints one stroke or draws a single image, he’s going to do a lot of listening.

Viveros, who works for the city’s Mural Arts Program, will attend just about every community meeting in September to meet and talk to Frankford residents. He will create murals along or near Frankford Avenue, and he wants to hear stories about the neighborhood from the people who live there.

In the fall, said Mural Arts project manager Netanel Portier, community meetings will be conducted at which neighbors can tell those stories and, later, some private meetings with Viveros will be scheduled.

“We need to petition the neighborhood … and get everybody on board. Cesar wants to hear personal stories,” she said.

He wants to hear about memories, she said, but also about hopes and dreams. He’ll use those images to create “a cohesive series of public artworks.”

Some of these will be large and some smaller, she said. They’ll be situated on Frankford Avenue or just off the avenue. Some of the murals might be visible from the El, she said. Viveros said he has been riding the El to get an idea how murals might be seen from commuters’ perspectives.

The intention of all this work is to get the feel of Frankford in the artwork.

“We are taking a lot of time to do this research,” Viveros said. “The more people we approach, the more chances we have of getting more information.”

Portier said a lot of other effort will go into making Mural Arts’ plan into the durable and memorable images that will become part of Frankford Avenue’s streetscape.

Viveros can’t just pick any wall.

“We first need authorizations,” Portier said. “Then, we evaluate what state the walls are in so we can budget for prep work.”

Mural Arts is reaching out to building owners right now. Exactly how many murals will be created won’t be decided until it can be determined what walls will be used.

Community meetings will be in October, but no exact dates or locations have been set yet, Portier said.

After those meetings and others that will be scheduled later, Viveros will begin designing the murals.
Since work is conceived as a series of murals, Portier expects designs will be complex. Viveros then will submit those designs to Mural Arts. Those will be reviewed during the winter.

“Then, he is ready to go,” Portier said.

A lot of work will be done in a studio, she said, and neighborhood people will be invited to participate.

“We’ll have paint days with the community,” she said.

“We paint murals on non-woven cloth that is then adhered to the walls,” she added. “We call it ‘parachute cloth.’ We’ve been using it for years. It is adhered to the wall with a gel medium … and the painter will paint over it again.”

The work is then coated to protect it from the elements.

Some painting will be done directly on walls, Portier said.

“It might be a mix of both,” she said.

Because so much of the painting can be done on cloth — and inside — the work can be done without regard to the weather.

But the weather will be a factor, determining when the artwork can be put on the walls.

“We’re looking for spring,” Portier said, “but it might be summer. It depends on the weather.”
Scheduling will be complicated because there will be a number of sites, she said.

Viveros, 42, is from Vera Cruz, Mexico. He has been with Mural Arts since 1997, so there are lots of examples of his work throughout the city.

One of the largest is at Aramingo and Lehigh avenues. He has others along Lehigh Avenue, on Broad Street and in South Philadelphia. One of his walls is on the 200 block of W. Girard Ave. That’s near his home, so he gets to see it all the time.

Viveros currently has a studio on the 2200 block of E. Lehigh Ave., but he expects to move it to Frankford when he begins his work on the neighborhood’s murals.

“We’re going to do it right there,” he said. “We’re going to be there.” ••

Contact John Loftus at 215-354-3110 or at jloftus@bsmphilly.com